The Avedon Chambray is a classic piece from our Cut & Sew collection and a loose tribute to possibly the greatest portrait photographer of all time, Richard Avedon. Avedon once famously said ‘All photographs are accurate. None of them is the truth’’. It kinds of sums up everything about his approach, an approach which was all about interpretations. In the same way as our famous heart logo or ‘It’s All Love’ tagline can be interpreted in a variety of personal ways.
Avedon knew it took two people to make up a photograph, capturing the moment as opinion rather than fact. It also saw him capture some of the most iconic images of celebrity culture ever taken, and which single-handedly helped to define American notions of style, beauty and culture in the Twentieth century. We know that it takes two people to rock some fly clothes well, us to design and produce them, and you to wear them and adapt to your own style. A picture tells a thousand words, but with Avedon one thousand words are almost not enough to do real justice. Image is everything.