New Jersey born Jeffrey Ng, better known to streetwear and design connoisseurs as Jeff Staple, is a legend in the spheres of apparel and design innovation, not to mention an artist, DJ, writer, social entrepreneur and business leader. He’s also a long time friend of Twelve Bar, and indeed his iconic Reed Space boutique in NYC is one of the only places in the world that you will find some exclusive Twelve Bar retail releases, other than our own website. That’s how highly we rate him.
With Reed Space Japan and the current pop-up installation at Hong Kong’s own iconic Lane Crawford department store, Staple has taken a design concept that began with mere t-shirts and turned it into a global endeavor and driver and enabler of creativity. His Staple Design team works with the world’s very best brands and essentially, if you know anything about street culture you know something about Jeff Staple. So we recently grabbed five minutes from the man with a slight pigeon obsession to ask him to put his classic design sensibilities to work on The Twelve.
Jeff Staple Q&A responses:
1. Who's in the house?
2. Can it be that it was all so simple then?
It was. Things that are supposed to make our lives more simple are actually complicating things.
3. It ain't where you're from, it's...?
Who you met on the way.
4. Give me the fortune, keep the fame?
5. After the show it's the after-party, and after the party it's the...?
Party? What do you mean? I don't understand this word. Ohhh..you mean a place where people go to forget about their jobs. Yeah, not for me.
6. It's quite okay for a gangster to wear sandals?
100%. But no crocs please.
7. If I ruled the world?
No email would be allowed to exceed 5 sentences.
8. Do you want more?
I want to learn how to accept less.
9. How does it feel?
Happy. Make yourself happy everyday.
10. What's next on the menu?
I wish In-N-Out was on the menu in NYC!
11. Give me the reason to want you back?
Cuz I learn from my mistakes.
12. Tell us why it's all love...
Cuz we each here to do something. Embrace it all....