Burt Lancaster, legendary actor and one of the outstanding talents of Hollywood’s golden age of movie-making, may not be the first name that springs to mind when think of the Twelve Bar product range. And yet there are clear reasons why we would choose to name our iconic Lancaster Shorts in the man’s honor. Like with our Newman denim range, we like the film stars we admire to have something a little extra about them than just star quality.
In Lancaster’s case, not only did he have a smile wide enough to light up the California coast, ‘The Grin’ that sums up our It’s All Love ethos, but he was also a consistent campaigner for social justice. And this at a time when most peers chose to play the system with a straight bat, Lancaster was unafraid to stand up and be counted for the marginalized in society. And we haven’t even begun on his acting work, a career of virtually unrivalled excellence in his or any other era and performances that, like our shorts, will last as greats from here to eternity.