Consistency is a rare thing these days which is why, a decade down the line, we take our hats off to the Frank 151 crew. If you haven’t come across Frank yet, you need to open your eyes and pay closer attention when you are next in your favorite boutique. Every quarter, without fail, a new edition of the pocket-sized book is released and the quality just continues to get better and better each time.
Their formula is simple: Pick a guest curator who understands our culture and let them do the work and get creative in whichever way they choose. Over the years everyone from the Wu-Tang Clan to De La Soul to the Seventh Letter to Fool’s Gold have lent their hand to an edition and the latest Frank is no exception focusing on Gumball 3000 and the glamor of the world famous car competition. Best of all, Frank is free and won’t cost you a penny so you have no excuses for not becoming a fan.