You will have heard the Bay Area’s mighty Main Attrakionz on our Arrogant Veggies playlist a short while back, with the brilliant Bossalinis and Fooliyones Part 2. And we have to give props to Anwar Carrots, Josh Peas, Casey Veggies and Yori Potato for putting us on to their fam from the northern side of Cali and their uniquely blissed out sub-galactic dub-reflective hip-hop.
Whether latest free download ‘808s and Dark Grapes II’, or any in a long line of exquisite releases to light up and haze out cyberspace over the past couple of years, there is little doubt that Main Attrakionz are making some of the most interesting music out there at the moment. And notice we said music, not just hip-hop. Because there is definitely something about the way they tackle their art that seems to move outside of the boundaries of what we currently see as rap, even within its current fertile period. Not the only ones by any means to be stretching and crossing boundaries, and we could point to the likes of Cali’s own Overdoz, Kendrick Lamar, Odd Future in a number of ways from Frank Ocean to MellowHype and back, and of course Young Veggies, Lil’B, Danny Brown, Robert Raimon Roy, Harlem’s ASAP Rocky and numerous others to make a point about the health of young rap right now. And it is interesting to find the spirit of collaboration between virtually all these artists and more. But Main Attrakionz seem to us to have their own next level platform on which they reside.
It is no doubt that the production smarts of Clams Casino play a big part, as do those of one of the rapping duo themselves Squadda B, drenched in crisp fog, spaced out soul flecks, glassy synth stabs and watery ambient grooves. Giorgia MoMurda, Keyboard Kid, NoaBoa and Marlee B also bring a consistency of sound to the table. But Squadda and fellow wordsmith Mondre M.A.N bring it altogether with raps of plain swagger, which sometimes betray the sophisticated air of their art with their searing simplicity. Thematically pretty standard, they somehow emit more meaning than the words alone, helped in part by the cosmic haze cast by their lo-fi soundscapes.
But all we know really, is that we have loved what we have heard so far and can’t wait to catch them in person. They call themselves the best duo ever. Fitting as there is something about their dynamic that reminds us of perhaps the true wearers of that crown, a certain ATL set of Outkasts. But like seems to be happening all over the rap map, perhaps the time is coming for a new inauguration of brilliance.