Thursday, August 24, 2006

Everybody Loves The Sunshine

So it’s the start of another tough day in LA.














The sun was out again so after a quick dip in the pool it was time to head out and catch up with The Social Trust crew.













Based in Downtown LA, an area which is quickly becoming regenerated, these guys are taking the game to a whole new level. Seven stories above the ground in the craziest space you will ever see Rickey Kim and his crew are building websites, shooting the maddest advertising campaigns and generally pushing the envelope with all things creative. The view from the roof of The Social Trust is, to put it simply, totally ridiculous.














Across the road is the Los Angeles courthouse which scarily resembles a prison.














Up on the roof The Social Trust crew started doing what they do best and broke out the cameras














and Paul showed Dame Ca$h from Twelve Bar what the art of taking pictures is really all about.













Kicking it up on the roof with the sun beaming down you can’t help but think that there is no point in being anywhere on this planet other than LA.